The cellars of PradoRey have registered a spectacular growth of 23 % in the number of visitors received last year. Optimistic numbers that reinforce their commitment to innovation and promotion of cultural and quality tourism which is progressing towards uniting wine with both factors.
During the year 2011 a total of 8.100 people visited various installations of PradoRey. It is an incredible number when you take into account the actual economic crisis and that the number has augmented by nearly 2,000 visitors when compared to the 6,250 obtained in 2010. Faced with these facts the cellar is satisfied by the results. “We have to adapt to the new times. People look to new experiences, direct interaction with companies. I believe that with wine tourism we effectively link our clients to our brand and this is of incalculable value in this day and age. This magnificent growth not only reaffirms our commitment but also animates and encourages us to continue committing to these types of initiatives in these turbulent times”, states the general manager, Fernando Rodríguez de Riverra Cremades.
If we look at the finer detail we see that 4,400 people opted for the visit to the wine cellar in the Ribera del Duero in 2011, whereas 1,250 visitors enjoyed the installations of the Royal Sitio de Ventosilla Inn, situated in Gumiel de Mercado, a short distance from Aranda de Duero.
In addition, there have been two activities which were enormously successful amongst their supporters: The Baroque Theatre Workshops, which in 2011 celebrated its second edition and have laid the groundwork for a new one this year; and The Educational Harvest.
Both offered the opportunity to spend a weekend of wine tourism differently with accommodation in the Royal Inn, a hostel from the Golden Age, as well as resume culinary customs of that era. For example the famous breakfast “Lope de Vega” which adopted it´s name from one of the illustrious guests of the sixteenth century. Theatre representation or in-depth enjoyment of the harvest and discovering some of the more curious aspects of the elaboration of wines have also formed part of the extensive programs offered by each of them.
Another of their proposals is the Open Door Day during the patron saint´s festival of Aranda and the Grape Harvest Festival of Rueda, which allows you to get to know the cellars free of charge and that will also be held during 2012. More news is that, PradoRey have finalized a number of collaboration agreements with restaurants, accommodations, other cellars of the area and active tourism centres in order to offer one day activity programs or complete weekend programs such as accompanied tastings, workshops, package experiences, activities directly related to ecological and sustainable tourism, etc.
The first important calendar date in 2012 is the weekend of the 17th of March, the Father´s day long weekend, for which a complete program of activities is being prepared so that the whole family can enjoy the cellar, the inn and the wines.
Area where some of the best wines in the world repose
PradoRey is part of the wine route of the Ribera del Duero, one of the routes which currently has the greatest number of wine tourists. In 2011 it received some 90,000 travellers and offers wine lovers the possibility of discovering the resting place of some of the finest wines in the world.
Ribera del Duero has more than 21,000 hectares of vineyards and more than 250 wine cellars, distributed between the provinces of Valladolid, Burgos, Soria and Segovia.